Pink Friday is a special shopping day created for small businesses and the customers who love supporting them. Held the Friday before Thanksgiving week, it gives local boutiques a meaningful head start on holiday shopping. Instead of long lines and big-box chaos, Pink Friday offers a relaxed, personal, and enjoyable experience designed with shoppers in mind.
The Boutique Hub launched Pink Friday in 2020 to highlight the heart and creativity behind small shops. The goal was to inspire customers to visit their favorite boutiques first during the busiest retail time of the year. This is where the Shop Small First message began. It encourages shoppers to start their holiday lists with businesses that offer unique products, curated styles, and a level of service big retailers simply can’t match.
When you shop on Pink Friday, you get early access to new holiday arrivals, exclusive promotions, and a more personal approach to gift giving. You can take your time browsing, find thoughtful pieces that feel special, and enjoy a stress-free start to the season. And every purchase you make directly impacts the families and individuals behind your local shops.
Pink Friday continues to grow because customers value quality, connection, and meaningful gifts. It has become a beloved start to the holiday shopping season, offering a refreshing alternative to mass-market sales.
Shopping small first isn’t just a trend. It’s a way to support your community and choose gifts that truly matter. Pink Friday is your opportunity to make holiday shopping fun, personal, and impactful from the very beginning of the season.