Motherhood—a single word, yet it holds countless meanings. My own mom always said, “It’s just a phase,” and honestly? She was right. Every season of motherhood, from the wild highs to the hard-to-catch-your-breath lows, brings something new. At ELLX, we see you in each of those phases—and we’re here to make sure you feel confident, comfortable, and like yourself through it all.
I’m Bradyn, a mom to a busy one-year-old boy (with another little one on the way), and my co-founder Rachel is raising two boys of her own, ages 5 and 3. We launched ELLX for many reasons, but the motherhood journey has shaped us in more ways than we ever imagined, especially when it comes to our closets.
Let’s be honest: our wardrobes have been through it. And that’s exactly why we created something just for you.
Introducing: The Motherhood Collection
We’re thrilled to unveil three new curated collection tabs on our site, designed with real-life mommas in mind:
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Bump Friendly
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Nursing Momma
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Chasing Children
Now, every piece we stock at ELLX will be tagged by one (or more!) of these motherhood phases. Because let’s face it: your clothes should work just as hard as you do. We believe in flexibility, comfort, and style that can keep up with all of motherhood’s beautiful chaos.
Bump Friendly
Growing that little human is a feat all its own, and you deserve pieces that move with you. Our Bump-Friendly picks are flowy, stretchy, and flattering, perfect for showing off the bump and transitioning into postpartum life.
Nursing Momma
Whether you’re nursing, pumping, or somewhere in between, we know how important easy access and comfort are. Our styles include soft silhouettes, strategic buttons, and thoughtful designs that make feeding your baby just a bit easier without sacrificing style.
Chasing Children
Running after toddlers? Juggling preschool drop-off, snacks, and your sanity? We get it. These are your go-to looks for looking put together while still being able to move (and sprint!) when necessary. Think effortless style that’s actually functional.
Because No Two Motherhood Journeys Look the Same
We know every mom’s experience is unique. These phases are just a starting point, designed to adapt and evolve with you. And if we’ve missed a phase you’re in? Please tell us! We love hearing from our community and welcome your ideas.
From one momma to another: you’re doing amazing. The hard days? They’re just a phase. The sweet ones? They’re on their way (or already here). Through it all, we hope you find pieces that help you feel like the beautiful, powerful, resilient woman you are.
Happy Mother’s Day—wherever you are in your journey.
With love,
Bradyn + Rachel
ELLX Boutique