Behind the Scenes: Curating ELLX Collections
Hi, I’m Bradyn, Co-owner of ELLX, and I get the fun job of curating our collections! Selecting the perfect ELLX pieces is truly a creative and thoughtful process. Here’s how it all comes together:
Starting with Inspiration
Every collection begins with a vision. I first narrow down the season or theme we want to focus on, keeping affordability as a top priority. From there, I search for pieces that spark inspiration—maybe it’s a unique color, a striking print, or an intricate design detail like lace trim or a playful bow.
Once I find that standout piece, I think about how it can be styled. Versatility is a cornerstone of ELLX, so I often look to our existing inventory to see if it can pair with other pieces we already offer. We want you to mix and match your ELLX wardrobe seamlessly, creating looks you’ll love time and time again.
If I see opportunities to enhance the collection, I’ll add complementary items, like a coordinating pair of pants or a cozy scarf to complete the look. From there, we continue building, layering in different textures, prints, and unique details to make every collection distinctly ELLX.
Meeting ELLX Standards
Before placing any order, we ensure each piece meets our rigorous standards. We ask:
- Is it affordable?
- Is it of the highest quality?
- Is it comfortable and versatile?
- Does it have those standout details?
- Does it reflect our signature feminine style?
Only after careful thought and consideration do we finalize the inventory order.
Perfecting Every Detail
Once the items arrive (hopefully on time for our launch!), the process doesn’t stop there. We inspect each piece to ensure it meets our quality expectations. We check for:
- Flawless stitching
- Proper fit
- Comfortable fabrics
If a piece doesn’t meet our standards, we adjust, reorder, or replace it.
The final step is where Rachel, my co-owner, works her magic. She brings the collection to life through photography, capturing every detail we’ve worked so hard to find. Her photos ensure you can see the beauty, versatility, and quality of each piece before it lands in your hands.
Your Turn to Shine
Once the photos are ready and the collection is uploaded, it’s your turn! Our carefully curated collections are designed with you in mind—pieces that are not only stylish but versatile enough to fit seamlessly into your life.
We hope you love the ELLX collections as much as we love creating them. Happy shopping!